NME is effective because it often uses direct address to involve the reader. The convention that is most dominant however is the colour scheme, the main text is red however headlines about celebrities are often in a white colour to make them stand out. NME magazine also uses the rule of thirds by always placing their masthead in the top left of the screen. This masthead stays the same in every magazine creating a brand to the magazine that people always recognise. Adding to that NME often uses a san- seriff font within their coverlines, this coverline nearly always links with the main image. A feature often used within NME magazine is the ordered coverlines on the front cover this gives a professional look to the magazine and does not overpower the reader.
Things that NME always do with their feature articles to attract in the target audience are using a large image on one page of the artists being interviewed. They also always use a font to suit the band/ artists genre. For example Teen Spirit are a rock band and the font used is bold and powerful like rock music.
Kerrang Magazine
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