Preliminary- Planning my magazine

I have decided to do a sixth form travel magazine because after my questionnaire i found that everyone from the target audience enjoys the idea of travelling now or in the future. As well as that i felt as though the topic of travel is not going to be covered by many people so therefore the magazine would be unique therefore creating more sales for the company.

Name: The TDS Traveller
            Travel
            Trip




I decided to go with trip for the name of the magazine. I did this because Trip is a simple but effective name which does not ramble on and sticks well with people. I also chose Trip as i believe it would look clear as a masthead therefore making good branding and generating a good amount of income for the company. I prefered Trip to the TDS Traveller as it sounds more professional and would look better as a masthead.
           
Slogan: We travel not to escape life but to live it.
              The world is a book and those who do not travel read only a page. "St Augustine"
              Travel is like a Dorito it can be hot, it can be cheesy but overall its a good experience.

I decided to do the slogan "We travel not to escape life but to live it." As it is short and sharp but also has a serious and professional tone to it. I chose it over the other slogans as i felt that the second one was a bit deep and could distract people from the actual magazine cover. Finally the third slogan was not proffesional enough and too long to catch peoples attention.

The colour scheme of the front cover is going to be predominantly bright colours as that it was the target audience prefers. I believe that bright colours will be good for the cover as it will make it stand out so when people are looking for magazines in the shop my magazine will stand out.

The magazine is going to be published once a fortnight as my target audience said that is about the right amount of time. Also every 2 weeks would be good as it would give me enough time to find out about new good travel tips and not drown people with new content too often by bringing the magazine out once a week.

The magazines content is basically going to be focused on warm mediteranean places and sporty holidays. I have chosen this because the target audience of 16- 18 years old normally enjoys relaxing in the sun or doing sports. This means that at least some of the content will suit some people in the sixth form and mean that more people will read the magazine within sixth form.


Overall the front cover of my magazine is going to have a large Trip masthead at the top of the page with a bright picture of a beach i took in Greece. I will also have coverlines of what is going to be inside the magazine and finally at the bottom a competition as a lure and my slogan will be presented.


Planning my photography
I have decided that i am going to do a portrait image for my magazine cover as it can then cover the whole cover without being stretched and going out of sync.
I am going to take the picture in my local woods where two paths go their separate ways. This is going to link in with my slogan that travelling is a choice, it also shows that choosing the easy way isn't always the best way (as one path is easy to walk down and the other has a lot of foliage etc.
The image is not a very busy shot which is good as it provides room for the coverlines without much distraction. The shot is going to be a long shot as it will fit everything in it and give perspective of the image.
Overall i believe the shot will suit my target audience as it shows adventure which is what a lot of teenagers are into.

Planning what will be inside my magazine
I am going to have very few coverlines on my magazines to keep it simple and attractive looking for people. I will have all of the magazines social networks on there so people can keep in touch with the magazine and get latest info etc. I will also have the 50 cheapest travel destinations in the EU on the magazine cover as i believe it will be relateable to the sixth form students. This is because at the age of 16-18 lots of people are looking to be going on holiday but do not have much money so the magazine will offer a great deal of advice on how to get the most out of a cheap holiday. I will finally have a competition in the magazine on how to get a free holiday to New York. This will help get more people to buy the magazine as teenagers are short on money often and would love to go to New York so they will buy the magazine to try and get the free trip. This works as a lure.